A scale up program for Seed and Series A sports technology startups.

Applications Closed

Application Deadline: August 17th, 2022

Pokatok Labs Program

The 9-week program is completely free, runs twice a year and participating companies receive access to a network of organizations, advisors, investors and subject matter experts within sports tech.

Pokatok Labs is a program of Pokatok, an organization building the largest sports tech network and festival in the world.

See our 2022 cohort

Applications are closed for
the Fall 2022 Program

Program Dates: September 20th - November 18th, 2022

*The upcoming program will be hybrid with both virtual programming and in-person programming in Houston, Texas.

Applications Closed

Application Deadline: August 17th, 2022

We Support Companies Through


Individualized and curated to your startup


Connect with leading industry experts, advisors, investors & organizations

Completely Free

No equity, no fees and a free workspace

We're looking for
seed and Series A
Meet with our team


Miro AI

Miro AI builds cutting-edge computer vision and machine learning to identify athletes & uncover one-of-a-kind insights from event photos and videos. Miro has been used across 3,000+ events in North America, Europe & Asia, and has analyzed over 50M athletes.

Monarc Sport

Monarc creates products augmenting human performance and automating training, beginning with the world's first robotic quarterback: the Seeker. The Seeker is used by notable college teams including West Virginia University, LSU, and Washington, alongside NFL pros: George Kittle, James White and Adrian Amos.

RE Cooling Tech

RE Cooling Tech cools and increases the performance of athletes, warfighters and the workforce before, during and after physical exertion. RE Cooling Tech has over 1,000 pre-orders, 2 completed pilots and was validated via an IRB-approved study with The Korey Stringer Institute, showing efficacy in cooling and increased athletic performance.


Reflexion is the world's first portable neuro training service that gives athletes an edge with interactive lightboard based drills. Reflexion has raised over $4M in venture funding, is used by thousands of athletes in homes and training centers, and is trusted by Under Armour, the Canadian National Soccer Team, and the Denver Nuggets.


Perch uses computer vision and machine learning to track exercise, provide real time feedback, facilitate new types of competitions, and store data for analysis and progress tracking. Perch has shown over 250% YoY growth and is used within +10 NFL teams, 2 National Champion College Football teams, a number of pro sports teams and individual home gyms.


Josh Schaub

Josh Schaub has over 15 years of experience in professional sports as a minor league team owner, a scout, an executive, and a Commissioner of two different professional sports. Josh is currently the Commissioner of the American Association of Professional Baseball, founder of Da Beauty League (summer professional hockey), a professor of Sports Law at the University of Wisconsin Law School, and an advisor to a number of sports tech accelerators. Josh also represents numerous sports tech companies as a practicing attorney.

Natara Holloway

Natara Holloway Branch is a 20-year strategic management professional with a strong accounting and audit foundation. Her roles have progressed beyond the financial function into management of strategic priorities and key business lines within the sports and entertainment industry. Natara has award winning expertise in strategic partnerships, business development, marketing and social campaigns. Natara has served as the VP of Business Operations and Strategy with the NFL with a focus on emerging sports innovation and was recently appointed to the Board of Super Group (SGHC) Limited (NYSE: SGHC) the parent company of Betway. She also serves on the Advisory Board for the Bauer School of Business and has served on the overall University of Houston Sports Task Force.

Trevor Purvis

Trevor Purvis is the Senior Manager of Ticket Technology & Solutions for the Houston Astros. He manages the day to day operations, while focusing on ticket system and MLB Ballpark app integrations with a centralized focus on customer experience while driving revenue. Trevor directed the Houston Astros transition and league-wide leading adoption of digital ticket entry from 8% (2015) to 91% (2021) while identifying and developing effective consumer messaging, web assets, and artificial intelligence functionality to optimize communication impact both internally and fan-facing. Trevor focuses on researching, integrating, and developing third party vendor solutions to solve internal service problems leading to the improvement of functionality and improvement of the customers online and game day experiences.

Jenni Brozena

Jenni has 12+ years of domestic and international sports management, eSports, and sports betting experience including business design, technology innovation, and partnership management at the college, professional, and federation levels.

Jay Verrill

Jay joined the Astros in July of 2012 after starting his career in strategy consulting. In his current role as VP of Business Strategy & Analytics, Jay provides data analysis and strategic planning support across business units. His favorite projects as a member of the Astros include financial modeling of the Minute Maid Park $18M center field renovation project, re-launching the PGA TOUR’s Houston Open at Memorial Park, and creating a scoring model for ticket sales leads. A native of Maine, Jay studied as an undergraduate at Tufts University earning a BA in Economics and at the MIT Sloan School of Management earning an MBA. Jay lives in Houston with his wife and 2-year-old daughter.

Rafa Lopez

Rafa López has over 15 years of experience in the video industry, leading software teams in order to launch more than 100+ apps for OTT Services for world class Sports events like FIFA World Cup, MLB, LaLiga, FoxSports, among several others. He is the co-founder of SmartboxTV and Nunchee, one of the leading OTT companies in LATAM, with clients in more than 10+ countries. Acquired by FzSports and 777 Partners in 2020. Rafa is currently leading Product & Tech in FZSports, a global technology company that connects sports fans with the content they love.

Megan Eddings

Megan is the Founder & CEO of Accel Lifestyle, which creates Prema® antibacterial fabric, the first smell-repelling fabric without the use of toxic chemicals and 100% sourced and made in the USA. Megan turned Accel into a multi-million dollar company within 12 months. She is a chemist by trade and prior to Accel led a successful medical-equipment sales career. Her vision, risk-taking and game-changing attitude has successfully named Eddings an industry leader in public health, entrepreneurship and textiles, serving as a necessary resource to the medical community, the U.S. military, universities and beyond.