Pokatok X

The Largest Sports Tech Conference

An industry conference alongside the festival, with a full agenda of speakers, panels, demos, pitches, networking, and curated experiences.

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Get your brand in front of the people who consume sports brands the most.

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Showcase your company

Be a part of the world's largest display of the technologies driving sport.

Apply for a booth

Be a content partner

Be a speaker, moderator or panelist! Or host a breakfast networking session or late night happy hour.

Apply to be a speaker

The event will showcase the latest and greatest technologies and their teams, will provide a packed calendar of educational content, and will create a variety of matchmaking and networking opportunities that bring the sports ecosystem together. Pokatok X will showcase the best and brightest of early and advanced stage sports tech companies from around the world and be an industry gathering place that convenes the sports tech and investor community, the sports teams and organizations, and strategic partners and customers.

Apply for a booth
Note: This is NOT our final Pokatok booth layout Announcement



The Name Game: The Future of Name, Image, and Likeness in College Sports

Sports, Space, and Defense: The Bleeding Edge of Human Performance

Fueling Success: Optimizing Human Performance Through Nutrition and Supplementation

The Mental Game: Meditation, Sleep, and Visualization for Peak Performance

From Athlete to Influencer: Athlete Marketing and the Power of Personal Branding in Sports

The Future of Women's Sports: Building a More Equitable, Inclusive, and Dynamic Landscape


What's Next in Sports Betting: Opportunities, Challenges, and Impacts on the Sports Industry

Beyond the Game: Sports Media's Role in the Stadium, the Home, and Beyond

Gamification in Sports: Fantasy, Gambling, and 365-day Engagement

Everything Metaverse: Hype, Reality, and Opportunities

FanaticTech: Experience, Engagement, and Fostering Fierce Fan Loyalty

Esports: Teams, Tech, Trends, and Tomorrow


Moneyball 2.0: How Machine Learning and AI Will Shape the Next Generation of Sports

Game Changers: The Emergence and Impact of New and Alternative Sports on the Global Sports Landscape

The Thunderdome: How to Make Stadium Experiences Awesome

Look Good, Feel Good, Play Good: Advancements and Trends in Sports Apparel, Gear, and Equipment

Ump Automation: Officiating Tech, Data, and Trends

The Art of Sports: Music, Film, Design, Storytelling, and Why it Matters


See the New & the Next

The most impressive and exciting sports tech startups, all in one place. The Pokatok X startup expo will include hundreds of vetted early-stage businesses evolving the world of sports. Meet founders, hear pitches, and attend panels on the future trends in sports.


Expand Your Network

Connect with the largest, best, and most experienced sports tech funds, angel investors, family offices, advisors, and industry partners needed to advance your business in high-velocity and curated ways. All of the business development relationships you need in a single conference.


Content & Connections

Spend four days learning about and meeting the sports innovation ecosystem to gain a competitive advantage and enhance your organization. From teams and leagues to partners and associations, the entire sports community will be here.

Common Questions

What booth sizes are available?

We have something for everyone. We have pre-branded and set up kiosks for early-stage companies and startups. We have 10x10s up to 30x30s ranging in all shapes and sizes. We also have custom activation space available so we can bring your organization's vision to life, whatever it is. Just fill out our booth application form and we can review all available options that will fill your needs”

Do booth reservations include passes?

Yes, every size booth will include at least 2 Pokatok X passes. More information to be found on our booth application page.

Where can I book a hotel?

Pokatok's official hotel partners include The Hilton Americas Houston, The Marriott Marquee Houston, and the Four Seasons. However, there are over 8,000 hotel rooms available in the downtown area alone!

Where will my booth be located?

Pokatok will work with the exhibitors on booth location. As Pokatok continues to bring in new activation partners, we want to make sure that we are providing strategic placement of exhibitors according to tracks and competitions.

Who else will be there?

At Pokatok, you can expect to be introduced to family offices, high net worth individuals, venture funds, advisors, CIOs and CSOs from leagues and teams in the professional and collegiate space, industry brands & products, and the who's who of sports tech innovation.

What stage of companies are you looking for?

All stages are welcome!

What stage of investors will be in attendance?

All stage of investors will be in attendance. It is Pokatok's job to curate deal flow for the investors and meaningful introductions to the sports tech founders.